My Last Name Exaggerated Fourteen Times Vertically (Bruce Nauman)...
11:40 a.m.
My Last Name Exaggerated Fourteen Times Vertically, by Bruce Nauman (1967)
With an unconventional material, irony, talent and aesthetic indifference, Bruce Nauman produced an artwork in 1967 that only the very reactionaries to the Academy called sculpture.
Nauman (USA, 1941), a paradigmatic figure of postminimalism and the conceptual movement, investigated all the possible expressions, being the body (treated aggressively) as his main creative source.
Today we'll analyze My Last Name Exaggerated Fourteen Times Vertically: a group of neon lights that form the artist's last name, but so distorted that it's impossible to read. It's not a very attractive work either, just pink tubes. It's not easy to understand, even if we appreciate its manufacture. As with the majority of conceptual artworks, we are forced to read the caption or label to understand what we are seeing or grasp the artist's idea. We are told there that we are seeing the artist's last name enlarged and exaggerated.
Nauman is focusing on the language and challenges us to perceive the writing. As we are unable to understand it, the artist practices a certain authoritarianism as he pushes us to read, un-encrypt and know more to comprehend.
However, something strange happens when we leave the room: we can't stop thinking about that enlarged last name.
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